Art Director & Brand Identity | AI Visual Craft

Over the past 10+ years, I’ve collaborated on visual and strategic creative work for major brands, including projects related to Beefeater, Ballantine’s, Seagram’s, Absolut, Jameson, Ruavieja and St. Petroni within the Pernod Ricard España portfolio, as well as creative executions for clients like 20 Minutos, Sony Pictures, IE Business School and ICO. 

My work focuses on translating strategic frameworks into distinctive visual narratives across packaging, retail environments and digital platforms. I combine strong art direction with brand thinking and experimentation with emerging tools like AI — always aiming to create meaningful, thoughtful and culturally relevant solutions that connect with audiences and build memorable brand experiences.