I took part in the Beefeater Xmas campaign, developing a range of assets across different channels based on a core creative concept defined by another agency. My role focused on adapting and executing the campaign’s visual language, ensuring consistency and clarity across all formats.

As part of the project, I designed a landing page, developed a special Christmas packaging — a Beefeater Christmas gift box — and delivered the full graphic design of a pop-up store, defining the art direction and producing all graphic elements while respecting and working within the established visual identity.