Inspired by the aesthetics of the 1990s, this project blends live-action with 3D and 2D animation to explore the theme of fear as part of personal growth. Every visual element is designed to reinforce the narrative: tension, challenge and the character’s transformation unfold through a fusion of classic and digital techniques, creating a visual universe that is both aspirational and immersive.

Nike plays a central role, while the sneakers, conceived as elements of science fiction, transform to grant an imagined power that enables the protagonist to achieve their goals. Drawing inspiration from Greek mythology, the concept aims to convey strength, resilience and the ability to overcome personal limits, all while maintaining a personal and contemporary perspective.